Salesforce Marketing Cloud offers a variety of integrated solutions for effective customer journey management. But first, let’s understand why we are talking about it?
As customer needs get increasingly varied, delivering relevant, consistent, personalized journeys across channels and devices has become imperative for businesses.
Since any customer journey is a lifelong experience a customer has with the brand, businesses must deliver carefully crafted content across all touchpoints. These touchpoints encompass everything right from the interactions the customers have with the employees to visits to the website, the experiences with the products, and more.
The ability to deliver the right message at the right time through all phases of the customer relationship is what differentiates successful businesses from not-so-successful ones.
But how do you craft tailored customer experiences? How do you assimilate data from different sources to get a single, comprehensive view of your customers? How do you use this data to deliver the right message at the right time?
Salesforce Marketing Cloud offers all the insights businesses need to fuel rich customer interaction and engagement and guide customers on their 1-to-1 journeys with the brand.
Furthermore, it helps teams guide the customer journey like never before with cross-channel marketing strategies. By combining digital and real-world experiences, the platform aids in creating highly personalized and relevant content at scale.
What is Salesforce Marketing Cloud?
“Salesforce Marketing Cloud is a platform offered by Salesforce that enables organizations to build and manage personalized customer journeys”
Using the different products of the Salesforce Marketing Cloud, teams can gather all relevant customer data from all possible sources and craft campaigns and content catering to their unique needs and preferences.
Large enterprises, non-profits, and SMEs can all use Salesforce Marketing Cloud to develop and nurture real relationships. Using a single, centralized platform, teams can create data-driven, personalized, omnichannel customer journeys. To that end, they can deliver a consistent and cohesive customer experience across all touchpoints. In essence, driving customer success is what, in turn, allows them to boost their revenue and increase ROI.
Moreover, by connecting discrete interactions from different channels, teams can unite real-time customer data with customer behaviors and curate intelligent interactions that respond to and anticipate customer needs. Since every interaction drives personalized 1-to-1 communications, the platform helps customers move seamlessly along their unique journeys.
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What Are the Benefits of Marketing Cloud in Salesforce?
Salesforce Marketing Cloud offers a bunch of modern capabilities from journey builder and audience builder to personalization builder and content builder to drive the right results from the marketing efforts. Using this solution, businesses can:
- More easily achieve their primary objectives
- Set new goals, and
- Turbocharge their customer experience initiatives.
Let’s look at the top benefits of marketing cloud in Salesforce:
1. Act on the Right Data
Salesforce Marketing Cloud allows marketing teams to gather information from different sources and curate a single and comprehensive view of each customer. They can uncover new and hidden insights about customers via rich reporting and intuitive dashboards. Further, they can power personalization by delivering the right content to the right customer at the right time and place.
2. Enable Seamless Customer Experiences
Using Salesforce Marketing Cloud, businesses can craft unique customer journeys across email, mobile, advertising, and website. By triggering consistent messages across channels, they can deliver one seamless experience. This is regardless of the device, channel, or position in the customer journey.
3. Deliver the Right Messages
With Salesforce Marketing Cloud, businesses can manage all content and assets in a single location. More so, they can easily handle assets with advanced search and tagging capabilities. Further, using the right data, they can target specific audiences and segments across the customer journey, deliver the right messages, and strengthen relationships.
4. Improve Performance of Campaigns
Salesforce Marketing Cloud also allows for monitoring and measuring the performance of campaigns and journeys. Updated access to all customer-related information means enterprises can adapt their strategies and campaigns to evolving needs. To that end, they can optimize the performance of their marketing efforts.
5. Scale Seamlessly
With Salesforce Marketing Cloud, businesses no longer have to worry about scalability. The fast, flexible, and scalable platform delivers all the real-time insights they need to move at the speed of their customers. Moreover, it allows them to scale as they target new audiences and enter new markets. In essence, actionable intelligence means businesses can engage audiences in ways that make the most sense along their unique journey.
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How Does ACCELQ Support Salesforce Marketing Cloud?
As a Salesforce ISV partner, ACCELQ can help your business implement the Salesforce Marketing Cloud and allow you to reap continuous benefits. Since ACCELQ constantly aligns to Salesforce releases, you can ensure deployment of the latest Marketing Cloud features and capabilities and enjoy smooth upgrades via robust automation testing.
We offer seamless support for the Salesforce technology stack and can speed up your implementation via a 3x faster test cycle. By lowering effort on test automation by almost 70%, ACCELQ’s AI-powered codeless approach to Salesforce testing paves the way for end-to-end Salesforce process validations.
As the only continuous test automation and management platform listed on Salesforce App Exchange, we can help automate all aspects of Salesforce testing and deliver quality Salesforce implementations. Our tool can seamlessly integrate within your existing tech ecosystem and present a unified view of your quality lifecycle. As a result, you can ensure your Salesforce Marketing Cloud implementation is accurate.
ACCELQ’s AI-driven automation is optimized for Salesforce-specific dynamic technology, allowing us to handle various elements and iframes in a streamlined manner. ACCELQ offers Lightning and Classic support for all Salesforce customers and uses self-healing automation capabilities to reduce maintenance. Moreover, its algorithmic and automated test case generation with Salesforce data models means you can make the most of cutting-edge test design, development, planning, and tracking capabilities, via a powerful cloud-based platform.
Transform Into a Customer-centric Company
Having a 360-degree view of customers is a great way to enable personalized experiences for each and every customer. And that’s what Salesforce Marketing Cloud does. It allows teams to act on relevant customer data and offer content and campaigns in a way that leads to deeper, more meaningful relationships. Implement Salesforce Marketing Cloud today and transform into a customer-centric company.
Victor Liu
Principal Solutions Architect
