What are no-code, AI powered testing tools, and how they are transforming software development?
A 2025 industry report highlights that codeless automation testing tools are now widely used for their ability to accelerate test creation, reduce maintenance overhead and foster better collaboration across teams.
July 16, 2025 — As the pace of software development intensifies worldwide, the software testing landscape is undergoing a significant transformation. The demand for faster, more accessible testing solutions has led to a surge in innovation, particularly among startups. A new generation of platforms, centered on no-code and AI-powered automation, has emerged, aiming to lower the technical barriers traditionally associated with software quality assurance.
Recent years have seen a marked shift in priorities for software testing teams. Ease of use, rapid test creation, and seamless integration with development cycles are now at the forefront.
No-code and low-code platforms, which allow users to design and execute automated tests without deep programming expertise, are increasingly being adopted by organizations of all sizes. These tools aim to leverage visual interfaces and AI-driven features to streamline test creation, maintenance, and reporting, making them accessible to a broader range of professionals beyond specialized QA engineers.
A 2025 industry report highlights that codeless automation testing tools are now widely used for their ability to accelerate test creation, reduce maintenance overhead, and foster better collaboration across teams. Platforms such as Leapwork, BrowserStack, and Katalon Studio exemplify this trend, offering visual test builders, drag-and-drop interfaces, and AI-powered analytics to support both web and enterprise applications.
Case study: Startup innovation in test automation
One notable example is a platform, ACCELQ, founded in 2014 by Mahendra Alladi, a software professional with experience in both India and the United States. Drawing on his background in senior technology roles and consulting, Alladi developed a unified testing solution to address the challenges businesses faced when using disparate, non-integrated tools.
This software testing platform, which uses a no-code and AI-based approach for test automation, now operates globally with offices in India, the US, and Australia. It has been adopted by major companies in finance, cloud services, and retail. Its appeal lies in simplifying test creation and management, particularly for large, fast-moving teams that require robust integration with enterprise systems. Reflecting its rapid growth and technological impact, the company was included in the 2022 and 2023 Deloitte Technology Fast 500 lists for North America.
Industry analysts observe that the adoption of no-code tools is not limited to in-house teams. System integrators and consulting firms are increasingly partnering with product companies that emphasize ease of use and automation, reflecting a broader industry movement toward democratising test automation.
The global automation testing market is projected to grow from $24.7 billion in 2022 to $52.7 billion by 2027, with a compound annual growth rate (CAGR) of 16.4%. By 2025, over 80% of test automation frameworks are expected to incorporate AI-based self-healing capabilities, enhancing resilience and reducing manual intervention.
About ACCELQ
ACCELQ offers AI-powered No-Code test automation and management built on a cloud-native platform. ACCELQ provides a unified platform for web, mobile, API, database, and packaged apps. Automation-first, codeless capabilities make it easy to use for testing teams without deep programming expertise. ACCELQ allows businesses to achieve 7.5x productivity and over 72% savings with its industry-first autonomics-based automation platform.
