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Top 10 Test automation trends to look out for in 2024

Test Automation trends 2024
Posted On: 30 January 2024

Test automation has become integral to the Software Development life cycle today. Testing has risen above identifying bugs in an application; it helps testers enable proactive action to ensure product functionality remains as intended throughout the testing cycle. Test automation trends 2024 emphasizes more why testers need to improve testing tactics and understand the role of new technologies such as AI in testing.

"The Automation Testing Market size is estimated at USD 32.08 billion in 2024, and is expected to reach USD 67.48 billion by 2029, growing at a CAGR of 16.03% during the forecast period (2024-2029)" -Mordor Intelligence.

Test automation trends listed below will guide testers and help them employ tactics that ensure that the product meets the required quality, security, and compliance requirements and, most importantly, remains scalable.


Test automation trends in 2023 witnessed a profound and ongoing growth of AI/ML in various aspects of business and technology; AI-powered products, like ChatGPT, are more accessible now. This accessibility, coupled with high investments in AI by industry leaders, has enabled a shared understanding among businesses across industries that demonstrates a collective awareness of the transformative potential of AI/ML. While these trends are a good starting point to adapt to the ongoing transformation of testing technologies, starting with a plan, and learning how to implement it is imperative. If your enterprise's long-term growth and success are high on your testing agenda for 2024, talk to our team about getting started with test automation immediately.

Arunanshu Pal Img

Arunanshu Pal

Digital Assurance & Quality Engineering

Arunanshu Pal is an accomplished technology leader in Digital Assurance & Quality Engineering. With over two decades of experience, He has been a transformation evangelist, crafting bespoke solutions and leading high-performance teams for global clients. At ACCELQ, as the Head of Customer Enablement, he advises, empowers, and elevates clients through their quality transformation journeys

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