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Leading Telecom Giant

One of the leading telecommunications providers relies on ACCELQ for end-to-end
test automation for faster time to market.

ACCELQ helps build a progressive test automation solution for its client who operate in various geographical locations through very elaborate, complex applications

Over 2 million test executions powered by 300 CI/CD suites.
70% savings in Cost of Quality.

Industry: Telecommunications
Company Size: 30,000 To 40,000

The Challenge

The customer, an 85+ telecom service firm, operates in 29 regions and markets, out of which operations in 4 markets are to be taken over by a different organization. Due to this, businesses demanded separate production systems for these segments, 25 markets and four markets, respectively.
As a result, ACCELQ partnered with the client to provide an end-to-end test automation solution for validating all the production systems, which included Web, API, and Database Test automation for regression testing, integration testing, data validation, and business rule testing.

Solution Approach

ACCELQ partnered to provide a complete test automation solution and help seamlessly integrate into CI/CD pipelines. Some of the key activities included

  • Understanding the highly complex application land space involving ERP, CRM, Web Applications, Corp Systems, OSS, ESB, EDW, DPI, PEGA, Sterling 7, Sterling 9, Salesforce, dotcom applications, Mobile Apps, and VFO.
  • Enable business teams to perform in-sprint automation
  • Automate business process validation across different market segments.
  • Cut down on manual test effort from multiple days to a few hours.
  • Handle the complexity of system controls for automated interactions.
  • Ensure business continuity of both market segments.


  • End-to-end automated solution on the cloud with no infra or setup requirements.
  • Quality lifecycle was accelerated by 3x with faster time to market and improved quality.
  • Over 2 million test executions powered by 300 CI/CD suites. 70% savings in Cost of Quality.
  • Significant savings in yearly license and tool maintenance costs (support and upgrade).
  • Business process-focused Salesforce Universe to visualize key business processes.
  • Test executions setup in an unattended mode for regular validations.
  • Test Development and maintenance cost per test case dropped to 1/3rd with ACCELQ.


Faster Releases At Higher Quality

Multi-Day Manual Test Effort Reduced To Few Hours Of Automated Regression

Significant Cost & Effort Reduction

Modularity Enabling Development For New Business Process Automation With Over 80% Re-Use

Business Process Focused

Enabled Testing Teams To Design And Develop Automation Concurrently With New Feature Implementation

Technical Excellence With Sustainable Benefit

Embedded Best Practices And Design Principles Address Peripheral Concerns And Traceability Consistently

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