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CASE STUDY

Leading Retail Provider

Empowering Global Retail Excellence with Unified Test Automation for
Faster Delivery, Improved Quality, and Agile Scalability.

Scalable QA with 3,500 tests and 80%+ coverage across 12 global markets

Industry: Retail
Company Size: 12,000+

Client Intro

The client is a Fortune 500 global retail enterprise headquartered in Manhattan Beach, California. Established in 1992, the company has grown into one of the world’s largest footwear brands, offering a diverse portfolio of lifestyle and performance footwear, apparel, and accessories for men, women, and children. With a workforce exceeding 10,000 employees, the company operates in over 180 countries and territories, maintaining a robust presence through more than 5,300 retail stores worldwide.

The organization’s mission centers on delivering products that combine style, comfort, innovation, and quality at accessible price points. Its extensive distribution network and commitment to customer satisfaction have fostered a loyal consumer base globally.

Business Objectives

  • Transition from manual to automated testing to reduce time and effort, enabling faster validation of software functionalities.
  • Expand testing across various platforms and regions to ensure comprehensive quality assurance for all products and services.
  • Embed automated tests within continuous integration and deployment workflows to facilitate rapid and reliable software releases.
  • Align testing processes with agile methodologies to accommodate frequent changes and iterations in software development.
  • Free up QA personnel from repetitive tasks, allowing them to focus on exploratory testing and other critical quality assurance activities.
  • Adopt a scalable testing platform that supports the company’s operations across multiple countries and regions.

Automation Challenges:

  • QA processes were entirely manual, hindering scalability amidst increasing release frequencies
  • Core systems included Manhattan Active Omni (Order Management), Salesforce CPQ, Oracle Fusion, and Informix/SQL Server, making unified testing complex.
  • Test cases were tracked via Excel, making regression testing time-consuming and error-prone
  • Testing processes were not aligned with continuous integration/continuous deployment pipelines, causing delays in release cycles.
  • Disconnection between QA activities and DevOps velocity led to inefficiencies.
Testmonial-accelq

ACCELQ has been a catalyst in modernizing our QA strategy. We moved from fragmented, manual testing to a unified automation approach that scales effortlessly across regions—significantly accelerating our releases and boosting overall quality.

QA Director, Global Retail Leader

Benefits

Initial Framework Establishments

  • Deployed a 3-member Professional Services team to convert over 80 manual test cases into automated scripts.
  • Implemented a modular test design with parameterization, focusing initially on eCommerce flows within the Order Management System (OMS), including order placement, confirmation, and cancellation processes.

Expansion And Integration

  • Extended regression coverage to include Salesforce CPQ, Oracle modules, and tax calculation APIs.
  • Integrated automated tests with CI/CD pipelines, enabling nightly regression runs.
  • Scaled test coverage across 12 country-specific websites, incorporating regional variation

Advanced Automation Initiatives

  • Continued to broaden automation coverage across systems.
  • Initiated automation for the Android-based in-store Associate Operations App.
  • Implemented API-first validation strategies to replace slower, less reliable UI-based order tests.

Current State Achievements

  • Established a centralized automation repository on ACCELQ, encompassing over 600 scenarios and 3,500 test cases.
  • Achieved active automation across OMS workflows, Salesforce CPQ, Oracle modules, backend APIs
  • ACCELQ fully integrated with CI/CD pipelines; bi-weekly regression runs for 12 countries
  • Cross-browser Test Automation with Regression and In-sprint Automation Coverage: >80%

Faster Releases At Higher Quality

Multi-Day Manual Test Effort Reduced To Few Hours Of Automated Regression

Significant Cost & Effort Reduction

Modularity Enabling Development For New Business Process Automation With Over 80% Re-Use

Business Process Focused

Enabled Testing Teams To Design And Develop Automation Concurrently With New Feature Implementation

Technical Excellence With Sustainable Benefit

Embedded Best Practices And Design Principles Address Peripheral Concerns And Traceability Consistently