Nielsen Holdings PLC is a global information, data and measurement company with headquarters in the U.K. Global CRM program at Nielsen is implemented on Salesforce platform, and includes modules such as Sales cloud, Service cloud, CPQ (Apttus), Marketing (Pardot) etc.
Nielsen seeks to greatly enhance the user experience, quality and agility of the CRM program for the business. This implementation is business critical and regression testing consumes considerable amount of resources.
“Staying ahead of the rapid changes and iterations in a large-scale enterprise platform can be challenging. The accelQ testing platform helps us do this, with an enterprise testing platform that simply works.
Through accelQ Universe Test Suites, Reporting, and CI/CD Integration we are able to stay ahead of the rapid changes and ensure we deliver only quality enhancements to our Platform.”
VP, TECHNOLOGY, ENTERPRISE IT
Multi-day manual test effort reduced to few hours of automated regression
Modularity enabling development for new business process automation with over 80% re-use
Enabled testing teams to design and develop automation concurrently with new feature implementation
Embedded best practices and design principles address peripheral concerns and tracebility consistently